The Miami Herald ads are by columns wide and inches of height. The most common sizes include:
A full page is broken up into 6 colums wide for a total of 11.625 inches.
- Strip ad - 6 colums wide x 3" height = 18 column-inches ( 11.625" x 3" )
- 1/4 page - 3 columns wide x 10.5" height = 31.5 column-inches ( 5.8125 " x 3" )
- 1/8 page - 3 columns wide x 5" height = 15 column-inches ( 5.8125 " x 5 " )
For maximized ad exposure, the following sizes are available:
- Full page - 6 colums wide x 21" height = 126 column-inches ( 11.625" x 21 " )
- Half page - 6 colums wide x 10.5" height = 63 column-inches ( 11.625" x 10.5" )
Miami Herald Pricing
The Miami Herald prices its standard campaigns by the following formula:
Cost = Current Ad rate x No. Col Inches.
Ad Rates for the sporting section of the Miami Herald
Standard Weekly Ad Rate = $431.50 per inch
Standard Sunday Ad Rate = $532.50 per inch*
(this is
the regular rate card rate)
* (Sunday Ads are priced at full ad rate, no discounts available)
Sample pricing for a weekly (Mon - Sat) campaign run for Strip Ad 18col inches.
Day 1
The strip ad would be $431.50 x 18 column-inches = $7767.00
Day 2
If you run an ad twice, the 2nd ad gets a 30% discount. ($7767 x .7 =
$5436.90)
Day 3
When the ad runs a third time, you get a 50% discount ($7767 x .5 =
$3883.50)
Total for a 3 day run = $17,087.40
Sample pricing for a weekend (includeds Sun) campaign run for Strip Ad 18col inches.
The strip ad would be $532.50 x 18 column-inches = $9585.00 Sunday rate
The strip ad would be $431.50 x 18 column-inches = $7767.00 Weekday rate
Day 1
Day 1 would classify as the Sunday price = $9585.00
Day 2
If you run an ad twice, the 2nd ad gets a 30% discount based on weekly ad rate. ($7767 x .7 = $5436.90)
Day 3
When the ad runs a third time, you get a 50% discount based on weekly ad rate ($7767 x .5 = $3883.50)
Total for a 3 day run = $18,905.40
Poker Media Group Custom Campaign Pricing.
Because of our great relationship with The Miami Herald, PMG is able to customize your campaign with the lowest possible rates based on Ad Size and Length of campaign.
Once you get ready to book something, Poker Media Group will be able to get the best prices for you.
For inquiries please call:
Mo Kings
email mo@pokermediagroup.com
or
Call
US 213-291-1638
You can see why it is smart to buy ads in "bundles".
Contact Poker Media Group and place your ad today!
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