March 03, 2007 - Detailed guidelines for 2007 World Series of Poker advertising will become available sometime in the next two weeks, WSOP Advertising Guidelines Commissioner Jeffrey Pollack told Casino City Monday.

Advertising guidelines became a key issue in the 2006 event when WSOP officials forced players to turn their shirts inside out or cover their .com advertisements with duct tape to comply with U.S. online gaming regulations.

This year, Harrah's will take it one step further, banning advertisements that come from any Web sites affiliated with online poker rooms that accept U.S. players, including the free-money dot net sites.

Players won't have to adhere to the same ban however. They will be allowed to advertise and promote sites on their person, but how much or how big the ads are allowed to be is yet to be determined.

"I would rather get into the specifics of this once the guidelines have been announced," Pollack said. "But I can tell you there will be some liberalized guidelines for what players will be allowed to wear."

Pollack said the ambiguous nature of the 2006 guidelines came about because he was hired too late in the season to create and enforce a strict policy.

Now that he has been at his post for a year, the confusion will be removed.

The coming guidelines are expected to remove all doubt about what can be advertised and what players will be allowed to display on their person.

Pollack also said the new guidelines will be strictly enforced.

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